posted by | on Articles, News, Press | No comments

Bentley’s first-ever SUV, the Bentayga. It’s claimed to possess all of Bentley’s legendary luxury mixed in with some gutsy off-road ability.

posted by | on News, Press | No comments

Prindiville are delighted to have the honour to take part at the most exciting lifestyle, luxury home, supercar and retail event. The Exclusively LUXURY BRAND SHOW organised by Exclusively Events at the heart of London.

The new look show is an amazing luxury lifestyle pop-up event unlike any other and no tickets are required so you can visit as many times as you like. Featuring over 100 lifestyle brands, the show gives you an opportunity to see, try and buy the latest products and services.

The Luxury Brand Show offers something for everyone from retail therapy to performance cars, art to private cinemas, health and wellbeing and property to the world’s most desirable holiday destinations all in one stunning location.


  • Supercar Showcase
  • Luxury Home Showcase
  • Limited Edition Gallery
  • Retail, fashion & wellbeing brands
  • The world’s most desirable holiday destinations
  • Lifestyle Charity Auction

Prindiville Classic and Luxury cars at the Show:

  • Lamborghini Diablo 5.7 VT Coupe – One of only 400 Made
  • Ferrari P4 Replica
  • Jaguar S Type 3.8L 1966
  • Jaguar E Type 3.8 Roadstart 4.2L
  • Jaguar XK 150s 3.4 Drophead Coupe
  • Jaguar D Type Replica 1968
  • Prindiville G Wagon

Exclusively LUXURY BRAND SHOW Venue Address & Time

27th – 29th MAY 2015
Exchange Square,
Primrose Street,

posted by | on News, Press | No comments

While we’ve been concentrating in recent months on establishing our new City of London-based showroom and expanding our car sales operations, Prindiville Design (our coachbuilding division) has been passionately working away on a stunning new project, the Indomitable G.

The ‘G’ refers to the Mercedes-Benz G-wagen, and in particular the G63 AMG – Indomitable shouts to a ballsy visual and performance enhancement package for this rare, mighty and exclusive 4×4.

The Indomitable G 30-piece body kit is handcrafted in military-grade large weave carbonfibre; buyers have the option of a matt or lacquered finish, plus a choice of colour-ways, weaves and patterns.

In addition to the body styling enhancements, the Indomitable G is fitted with a set of six-spoke Prindiville Design alloy wheels, engineered for the weight of the vehicle, and uprated brake discs and calipers to cope with an extra 50bhp. The power hike is made possible by a remapped ECU and a Prindiville sports exhaust system; the automatic gearbox’s software is also recalibrated to take into account the performance boost. Further performance tuning is available, according the whim and budget of the customer.

The Prindiville Indomitable G’s cabin is retrimmed in high quality leather and Alcantara, although customers are invited to express their personal preferences for a wide range of optional upholstery finishes and colours, as well as a multitude of wood, carbonfibre and metal materials for other interior trim pieces.

While the Prindiville Indomitable G package is designed specifically for the G63 AMG, various elements of the kit can be applied to different models, enabling customers with older cars to refresh the appearance and performance of their existing cherished vehicle.

This striking new package isn’t for everyone, but if you’re bold enough to want more details, please give us a call on 020 7624 2911.

posted by | on News, Press | No comments

The 1984 Toleman-Hart TG184-2 was driven by legendary Brazilian during rookie season

A CAR dealer is desperate to sell his classic Formula One racer – because it is haunted by the ghost of the late Ayrton Senna.

Read more about Prindiville, Ayrton Senna and the Toleman-Hart @ The Sun

posted by | on Press | No comments

The ex-Senna Toleman-Hart causes goosebumps in Prindiville’s London showroom

‘I don’t believe in the paranormal,’ confesses Prindiville’s founder, Alex Prindiville, ‘but sometimes when I’m working in our London showroom late at night I feel a presence, a change in the atmospherics of the room.

‘This only started happening after we took delivery of the ex-Ayrton Senna Toleman-Hart F1 car that we’re selling on behalf of its owners. It’s not a spooky feeling, but I definitely get the sensation that I’m not alone. Then again, perhaps the goosebumps are simply because I know what a fantastic history this car has, and its ultimate association with one of motorsport’s great heroes and great tragedies.’

The ex-Senna Toleman-Hart TG184-2 is currently on sale at Prindiville for £1million. With a proven provenance, this is the car in which the gifted Brazilian, during his rookie season in Formula One and his first time on the Monaco Grand Prix street circuit, so very nearly won the 1984 event in dismal conditions, despite starting 13th on the grid.

For the Monaco Grand Prix in 1984 the rain was so heavy that the street circuit had more in common with a water park than a race track. The Toleman-Hart was a good race car, but was up against formidable opposition – McLaren, Ferrari, Lotus, Renault, Williams, Brabham, Ligier and illustrious others. And while Senna’s talents were becoming more defined with each race of his debut season, on that day he was trailing the big guns of F1 – Prost, Lauda, Mansell, Piquet, Arnoux, Tambay, and Rosberg, to name but a few.

Yet heroically and almost unbelievably, by lap 32 of the waterlogged race Senna was ahead of all his rivals, including race leader Prost. At which point the race was stopped and Senna believed he had won. A controversial decision to base the final race placings on the lap prior the red flag meant that Senna’s victory was immediately ripped from his grasp: was a bitter moment.

However, Senna’s charge through the pack in such treacherous conditions was one of the defining moments of his career, marking out the Brazilian as a maestro of the wet and the elevating the Toleman-Hart from a position of underdog to ‘must watch’.

This iconic piece of Senna’s Formula One heritage can be viewed by appointment at Prindiville’s London showroom on the edge of the City of London. Previous owners of the Toleman include ex-F1 star Stefan Johansson; the Swede also raced this car during 1984 when he was for a short time Senna’s team-mate. The Toleman is in exceptional condition, retains the general livery from Senna’s epic Monaco drive, and comes complete with a thick history file and a full set of studio photographs.

Before use by a new owner the Toleman-Hart will require re-commissioning: this work is included within the purchase price of the car.

posted by | on Uncategorized | No comments

This Sunday saw the start of the 2015 Formula one season, which kicked off with the Australian Grand Prix: it turned out to be an easy win for the defending F1 champion, Lewis Hamilton. During F1’s short winter, the teams were frantically upgrading the technology of their cars using scores of technicians and computers costing tens of millions of pounds. But while there’s definitely been more exciting racing over the past two or three years, it’s the tech boys and the size of a team’s budget that determines which drivers are at the front of the grid.

To a degree it has ever been thus. But 20 years or so ago, a truly outstanding driver could overcome such disadvantages and stick an ‘underdog’ car at the pointy end of the podium.

At Prindiville we’ve been musing on how things have changed in F1, inspired by the arrival in our showroom of an ex-Ayrton Senna Toleman-Hart 184-02 grand prix car. This is the car in which the Brazilian prodigy famously almost stole the win at the 1984 Monaco Grand Prix during his very first season in F1.

Monaco was wet that year. Sodden. Roads streaming like waterfalls. And while Senna’s Toleman was a good racing car, it was very much overshadowed by rivals Ferrari, McLaren, Williams, Renault, Lotus and more. And Senna was racing against legends: Prost, Mansell, Rosberg, Lauda, Piquet, Arnoux, Tambay. To make matters worse, he started 13th on the grid.

But because of his prodigious driving skills – and not a bunch of clever electronics – Senna was able to battle his way through the spray, picking off F1’s finest lap after lap, until on lap 32 he passed Prost and splashed into the lead.

At this point the race was stopped and although Senna went on to conduct a victory lap, the race officials decided that final positions would be based on how things stood at the end of the previous, fully completed lap. So a bitter and angry Senna had to settle for second place.

Look into the Toleman’s tiny cockpit today and you get a sense of how it genuinely was the driver that made all the difference. Modern F1 cars have more buttons and lights and dials than the bridge on the Starship Enterprise, but in Senna’s workplace there are a scant smattering of old fashioned dials, some crude mechanical levers, and a wooden gearknob for the manual five-speed gearbox. In here the driver does everything, there are no electronics to lend a helping hand.

What makes Senna’s achievement all the more impressive during that bitter-sweet 1984 Monaco Grand Prix is the fact the Toleman-Hart was running more than 1000bhp and the turbo-lag in that era was epically unpredictable, especially when you had to use your brain, and not a microchip, to stay on top of it.

So whie we’re raising a glass to the victor of the Australian Grand Prix and the great team effort that took him past the chequered flag first, we’ll also be thinking about Senna’s car in our showroom and a breed of racing drivers who had to do it all for themselves.

Ayrton Senna’s famous Toleman-Hart TG 84-02 is currently for sale through Prindiville. Please look at our Cars for Sale section for more details, or call us on 020 7624 2911 to chat with us about it.

posted by | on Uncategorized | No comments

Right now the Geneva Motor Show is in full swing. Already it has been packed with stunning supercar debuts – Ferrari 488 GTB, Lamborghini Aventador SV, McLaren P1 GTR and 675 Lt, Aston Martin Vulcan, DBX and Vantage GT3 racer, Koenigsegg Regera, new Audi R8, and Porsche Cayman GT4 and 911 GT3 RS. No doubt about it, these are good times. Great times. Fantastic times.

And yet, down here at the Prindiville showroom on the edge of Shoreditch and the City of London, the recent arrival of a couple of ‘old timers’ created just as much of a neck-swivelling stir. Two of the poster children of the 1980s turned up on our doorstep and the local area ground to a dumbstruck halt.

White Lamborghini Countach. Red Ferrari Testarossa. Old cars, certainly, but still massively charismatic. Still jaw-dropping in an age where we sort of assume that we’ve seen it all. The crowds on the street outside comprised those who were youngsters at the time this iconic pair were forging life-long fantasies and still yearned to own one, through to youngsters brought up on computer driving games who could nevertheless appreciate ‘super’ when they saw it.

As we closed the showroom doors and the crowd reluctantly dispersed, the Prindiville team enjoyed a private smile – we’re forever being fed the line that the newest is the best (and sometimes that’s very true), but our experience shows that with certain cars, age is absolutely no barrier to their desirability.

posted by | on Articles, Prindiville, Prindiville Design, Prindiville Parts, Spares & Accessories, Special Offers | No comments

Prindiville has a great passion for innovative design and for all things bespoke. That’s why the signature in our design is Prindiville designed Carbon Fibre. As with the rest of our business it is crucial that every aspect is completed with an exacting eye and that it is done with the very same passion we always strive to achieve.

So it was natural that outside of our own bespoke designs for our customers, that we offered them the choice of multiple carbon fibre kits from various designers. It is for this reason that we aim to provide our clients with the best designs from companies such as Vorsteiner, DMC, Lumma, Prior Designs and Hamann which we are dealers for.

However for those looking for something bespoke or to get a complete custom design, our design team is always on point to work with you to create something that will render your vehicle unique. Each and every piece is hand crafted and is checked for quality by our specialist team, ensuring that every piece holds up to our discerning eyes. Whether you are looking for an internal trim or a full body conversion, Prindiville can support you on your journey to achieving the car of your dreams.

For more information on the services we offer or to enquire about a carbon fibre kit we have for sale, please contact one of our dedicated parts representatives today.

Prindiville Parts Department:

Phone: +44(0)208 624 2911

posted by | on Uncategorized | No comments

We understand the passion and respect an individual has for their car, which is why we ensure each and every vehicle is cared for as if it were our own.

Based in London, Prindiville offers a safe and secure car storage service; whether you want to store a classic car, prestige car, high-end sports car or motorbike we guarantee your vehicle will be given the highest quality treatment money can buy, inside our purpose built storage facility.

This building boasts a 24/7 security team and CCTV monitoring system – we also offer climate controlled air chamber protection for your most valued vehicle. All vehicles admitted to our facility undergo a thorough interior and exterior valet process, and whilst in our care follows a strict servicing program – guaranteeing your car remains at the highest possible standard whilst under our protection.

Don’t think living abroad means you can’t make use of our central London storage facility. Wherever you live from Germany to Russia, if you need a car picked up or dropped off it won’t be a problem. Whether you want your vehicles stored for a short period of time or if you are looking for a long term service we’re certain we can provide it.

Leaving the country and want to take your prized vehicle with you? Look no further, whether you’re heading to the Middle East, China, USA, Asia, Australia or anywhere in-between Prindiville offers a hassle free car export service enabling anyone to have access to their supercar, anywhere in the world.

Package Price (monthly) What does this include?

Standard 200 + VAT Storage

Gold (recommended for long term storage) 225+ VAT Car Care Plan

Platinum 250 + VAT Gold plan & Car Care Premium Program

Standard – We recommend this offer for short term storage.

Gold – Our experts recommend this package for those that are interested in storing their vehicles for extended periods of time.

Platinum – This is Prindiville’s premium package. We are confident that your vehicle will receive the finest treatment money can buy – you will notice the difference once your car is returned from storage.

We endeavour to offer very competitive prices, and those that wish to pay for 12 months in advance receive an extra month free of charge! Vehicles admitted and discharged in short periods of time are charged a payment of £50.00; this covers administrative work and a valet service for your vehicle.

To discuss your individual storage needs and requirements, or if there is anything else we can help with get in touch with a member of the team at 0207 624 29 11 or e-mail us at
We look forward to hearing from you.

posted by | on Uncategorized | No comments

Prindiville has over 20 years of experience in the automotive industry; designing and manufacturing aerodynamic Carbon Fibre enhancement parts. Alongside our Stainless Steel / Titanium Sports Exhaust systems and ECU tuning programs. All our products are designed and manufactured by the Prindiville team in Great Britain.

ECU Tuning:

Engine Control Units (ECU) are an art form.

By allowing Prindiville to remap your vehicle we will safely increase the power of your engine whilst enabling better fuel efficiency. Prindiville can design you a ECU map for fuel efficiency or greater power gains and enhanced driving pleasure.

The Prindiville Stages:

Prindiville have structured our engine upgrades into stages: 1,2,3,4 for optimal engine performance. Combining ECU upgrades, performance air filters, sports exhaust systems, sports catalytic converters.

Introduction to ECU box mapping:

Prindiville offer an “in the box solution” which can be shipped worldwide and is truly simple to fit. This unit is ideal for customers who wish to remove the product when selling the vehicle or are unable to visit one of Prindiville branches to have their product fitted.